By Roberta Attanasio
We take, we make, we dispose — in this daily process, we deplete irreplaceable natural resources and generate not only massive waste, but also extensive environmental and health hazards. Our current economy — or linear economy — is based on the take-make-dispose approach. However, this approach is not sustainable. We need to ask ourselves a crucial question: how can we generate clean prosperity today, while preserving resources and ecological functions for use by future generations? In other words, how can we build a sustainable economy? The answer is: we can do so by adopting a new approach, one based on the so-called circular economy.
According to the Ellen MacArthur Foundation, a circular economy is one that is restorative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.
In the circular economy, materials and products are reused, repaired, refurbished and recycled. Waste can be turned into resources.
The inspiration for the circular economy approach is nature. Waste does not exist in nature, because ecosystems reuse everything that grows in a never-ending cycle of efficiency and purpose. Thus, the circular economy approach is based on an economic system in which no materials are wasted. In such a model, “Instead of selling products, we should retain ownership and sell their use as a service, allowing us to optimize the use of resources. Once we sell the benefits of the products instead of the products themselves, we begin to design for longevity, multiple reuse, and eventual recycling. This requires a new generation of materials as well as innovative development and production processes. In addition, we need to define new business models and redefine the concept of legal ownership and use, public tendering rules, and financing strategies. And we need adaptive logistics and a leadership culture that embraces and rewards the circular economy.”
The video below, by the European Commission, is a fascinating tour of different creative approaches that are now being used to move towards a circular economy.