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Eco-Label Effect: The Good Taste of Coffee
By Roberta Attanasio Do you want your coffee to taste better? Call it “eco-friendly”. Results from a newly published study show that eco-labels, as for example “fair-trade” or “organic”, promote a willingness to pay more for the product, and not only. These labels also lead people to perceive that products with an eco-label taste better than identical, but unlabeled products. The authors of the study conclude that their findings could help in devising ways to promote sustainable consumer behavior. They have dubbed these biased consumer responses “eco-label effect“. The study is entitled “Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly” Coffee” and…
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What is Greenwashing?
By The Editors Greenwashing (or greenwash) is defined by the Oxford Dictionary as “Disinformation disseminated by an organization so as to present an environmentally responsible public image.” In other words, the term “greenwashing” applies to the attempts made by companies, organizations or political entities to falsely promote products, services or programs as environmentally friendly, or to deflect attention from environmentally unfriendly activities. The general consensus is that the term “greenwashing” was originally coined in 1986 by Jay Westerveld, an environmentalist from upstate New York. Jay wrote an essay in which he claimed the hotel industry falsely promoted the reuse of towels as part of a broader environmental strategy, whereas the suggested…
