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Emaho Strategies — Science Communication and Content Strategy Consulting

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  • Central Asia Large Mammals: Victims of (Cashmere) Fashion

    August 16, 2013 /

    By Roberta Attanasio One thing here affects something else there.  This is the principle at the basis of The Global Fool’s mission — To raise awareness of environmental problems and their global nature. Last month, a team of international researchers published the results of a study entitled “Globalization of the Cashmere Market and the Decline of Large Mammals in Central Asia”. As the title suggests, the results of the study show a disturbing link between the global cashmere trade and declining native wildlife species in India, Mongolia and China’s Tibetan plateau. In other words, there is a link between Western world fashion (one thing here) and native wild animals in Central Asia…

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  • The Blue Jean Distressed Look: Sandblasting Versus Eco-Aging

    April 27, 2013 /

    By The Editors Sandblasting is used to make new blue jeans look distressed.  Unfortunately, sandblasting kills people. In 2011, a rigorous study published in the journal Chest showed that formerly healthy young people exposed to silica sand, used in the sandblasting of jeans, developed silicosis — a disabling and potentially fatal lung disease for which there is no cure.  The young people either became disabled or died. According to the American Lung Association, “Silicosis is a lung disease caused by inhaling tiny bits of silica. Silica is a common mineral that is part of sand, rock and mineral ores like quartz. People who work in jobs where they could breathe in…

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  • Globalization Collection and Chanel Globe

    April 23, 2013 /

    By The Editors The latest Chanel collection is called “Globalization” and, during the Paris Fashion Week in March, it came with benefits: a giant, rotating, wooden replica of our planet, visibly positioned in the middle of the Grand Palais.    Does the Chanel globe provide a real global vision of our planet?  The are zillions of pin lights and 300 little flags on the globe.  The pin lights represent all our cities and the flags the 300 Chanel boutiques around the world.  It’s a Chanel globe. The globe is now gone, but virtually visiting the Grand Palais is a very pleasant Paris adventure.  Try it.

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