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Emaho Strategies — Science Communication and Content Strategy Consulting

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  • Emotional Contagion and Social Networks

    June 15, 2014 /

    By Roberta Attanasio More than two decades ago, Gerald Schoenewolf described emotional contagion as a process in which a person or group influences the behavior of another person or group through the conscious or unconscious induction of emotional states and behavioral attitudes. However, “The science of emotional contagion goes back to 400 B.C., when Hippocrates, the founder of medicine, observed that some women seemed to transfer “hysteria” to one another. By the 1700s, researchers began to discover that people mirror the smiles and frowns they see on someone else’s face. In the late 1800s, German psychologist Theodor Lipps took the idea a step further, suggesting that this unconscious imitation was the root…

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  • Embarrassing Facebook Posts May Cause Anguish

    December 10, 2013 /

    By The Editors A new study from Northwestern University explores the strength of the emotional response to “violations” or ”threats” on Facebook – something that gets posted and results in embarrassment and may, sometimes, create anguish. Jeremy Birnholtz, one of the researchers, said: “Almost every participant in the study could describe something that happened on Facebook in the past six months that was embarrassing or made them feel awkward or uncomfortable.” The study, which will be presented in February 2014 at the ACM Conference on Computer Supported Cooperative Work and Social Computing in Baltimore, found that people concerned about social appropriateness and those with a diverse network of friends on…

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  • Facebook: High Connection and Low Well-Being

    August 15, 2013 /

    By The Editors Facebook may be big in helping people connect, but may not be that big in making people happy. Indeed, results from a study published in the scientific journal PLOSone indicate that Facebook use predicts decreases in a user’s well being. The study, entitled “Facebook Use Predicts Declines in Subjective Well-Being in Young Adults” (August 14, 2013), has been carried out by a group of investigators from the University of Michigan (U.S.) and the University of Leuven (Belgium). For the study, the researchers recruited 82 young adults, a core Facebook user demographic. All of them had smart phones and Facebook accounts. They used experience-sampling—one of the most reliable…

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