The Global Fool

our planet is our village

Eco-Label Effect: The Good Taste of Coffee
Dec07

Eco-Label Effect: The Good Taste of Coffee

By Roberta Attanasio Do you want your coffee to taste better? Call it “eco-friendly”. Results from a newly published study show that eco-labels, as for example “fair-trade” or “organic”, promote a willingness to pay more for the product, and not only. These labels also lead people to perceive that products with an eco-label taste better than identical, but unlabeled products. The authors of the study conclude that their findings could...

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What is Greenwashing?
Jul03

What is Greenwashing?

By The Editors Greenwashing (or greenwash) is defined by the Oxford Dictionary as “Disinformation disseminated by an organization so as to present an environmentally responsible public image.”  In other words, the term “greenwashing” applies to the attempts made by companies, organizations or political entities to falsely promote products, services or programs as environmentally friendly, or to deflect attention from environmentally...

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